Marketing
Get clients, Marketing 101, your Leads board, follow-ups, email campaigns, your results and where your leads come from.
- 1 Send quotes instead of showing prices Price every home yourself: clients ask for a quote, get a thank-you email and text, and you send each quote as a link they accept online.
- 2 Get more clients One page with every way to get clients: leads waiting on you, your best ideas with the money they could bring, a checklist that ticks itself, and a spot in Busy Book Pros.
- 3 Add a Book button to Google and Facebook Put your booking page on your Google Business Profile and your Facebook page, so people who find you there can book right away.
- 4 Get listed on Busy Book Pros Your free listing in Busy Book Pros: a 7-step checklist, what homeowners see, and how your listing stays up.
- 5 Start with Marketing 101 Never done marketing before? A plain-words read on leads, answering fast, your first clients and your first Facebook ad. Video 0:31
- 6 See where to charge more A map of the ZIP codes in your area, colored from Value to Premium, with the neighborhoods and suggested flat prices in each one.
- 7 Work your Leads board Everyone who asked about a cleaning, from the first hello to a happy client. Video 0:44
- 8 Turn on follow-ups Friendly check-in texts from Irene when a lead goes quiet, and emails that bring clients back. Video 0:48
- 9 Send an email campaign One email to a group of your clients or leads, now or on a day you pick. Grow and Pro. Video 0:44
- 10 Email Canadian clients with consent (CASL) In Canada, campaigns go only to clients who said yes or whose consent is still good. Busy Book keeps track for you.
- 11 See what your marketing brings in Where your leads come from, which ones book, what each booking cost you, and what a client is worth. Grow and Pro. Video 0:37
- 12 Bring in leads from Facebook ads Connect your Facebook and Instagram lead ads once, and every lead lands on your Leads board. Video 0:36
- 13 Bring in leads from Google Ads lead forms Paste your link and key into your Google Ads lead form once, and every lead lands on your Leads board.
- 14 Bring in leads from Google Local Services Ads Connect your Local Services Ads with Google sign-in, and every new lead lands on your Leads board with its messages and calls.
- 15 Bring in leads from Bark Connect Bark once through Zapier, and every lead you buy on Bark lands on your Leads board. Video 0:54
- 16 Bring in leads from Yelp Connect Yelp once through Zapier, and every new Yelp lead lands on your Leads board. Video 0:53
- 17 Let Irene answer in Yelp Irene answers your Yelp messages right in the Yelp thread, with your prices, through three Zaps you make once. Video 0:50
- 18 Add your Google tag or Facebook pixel See who visits your Busy Book website, and let your Facebook and Google ads learn who sends a note and who books. Video 0:46
- 19 Offer slow-day discounts A discount on the weekdays or dates you pick, shown on your booking page before clients book. Off until you turn it on. Grow and Pro.
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