Automaid (formerly Launch27) vs Busy Book
Automaid (formerly Launch27) vs Busy Book, compared on plan prices, card charging, cleaner apps, texting and answering leads, to pick maid service software.
Launch27 has been a go-to booking system for maid services for years, and in May 2026 it became Automaid. Same software, new name, still with unlimited users on every plan. Busy Book is newer, built for remote cleaning business owners and contractor partners, with an AI assistant who answers your leads.
Let's compare them side by side, okay?
Is Automaid the same as Launch27?
Yes. Launch27 announced its new name, Automaid, on May 20, 2026, and its X profile now reads "Launch27 is now Automaid" (x.com/launch27). The plans and prices are the same as Launch27's, and you still log in at Launch27's address. So if you're searching for Launch27 reviews or a Launch27 alternative, everything in this post applies.
The quick answer
- Choose Automaid if you're an established maid service that wants a long-standing booking system with unlimited users, and the features you need fit the plan you can afford.
- Choose Busy Book if you want cards held and charged automatically, a cleaner app and Spanish on every plan, and an AI assistant texting your leads, starting at $39.
Comparing more than these two? I lay out eleven options, with real prices, in the best cleaning business software.
At a glance
| Automaid (formerly Launch27) | Busy Book | |
|---|---|---|
| Starting price | Base $75 a month | Starter $39 a month |
| Other plans | Pro $150, Plus $299 | Grow $97, Pro $197 (20% off yearly) |
| Users | Unlimited on every plan | No fee per cleaner on every plan |
| Automatic card holds and charges | Plus plan ($299) | Every plan, through your own Square or Stripe |
| Mobile app for cleaners | Plus plan | Every plan |
| App in Spanish | Plus plan | Every plan |
| Text reminders to clients | Pro and up, through a Twilio connection | Through your own Quo or Twilio number |
| Gift cards | Pro and up | Grow and up |
| Referral program | Plus plan | Grow and up |
| AI that answers leads | Not listed on their pricing page | Irene, on every plan |
| Booking form branding | Automaid branding on Base, removed on Pro and Plus | A small Made with Busy Book line on Starter, which Grow and Pro can turn off |
Price, honestly
Automaid's biggest plus is unlimited users on every plan, so you're never charged per cleaner. Busy Book doesn't charge per cleaner either.
The difference is which features come with which plan. On Automaid, automatic card pre-authorization and charging, the cleaner mobile app, Spanish and the customer referral engine are on the Plus plan at $299 a month. On Busy Book, cards on file, the partner app and Spanish are on Starter at $39 a month.
Yearly billing: Automaid's new pricing page shows monthly prices only. The older Launch27 pricing page lists 15% off yearly ($765, $1,530 and $3,049.80 a year), so ask before you pay for a year. Busy Book is 20% less billed yearly.
Busy Book's texting runs through your own Quo or Twilio account, which bills you directly. Quo starts at $19 a user a month ($15 on a yearly plan), plus 1¢ for each text Irene sends and carrier registration of $19.50 once, then $1.50 to $3 a month. Each Busy Book plan also includes a set number of Irene conversations and call minutes each month, with no limit on leads or texts. Every one of those costs, with a calculator, is on Busy Book's pricing page.
Where Automaid shines
- A long track record with maid services, going back to its years as Launch27.
- Unlimited users and bookings on every plan.
- Lots of booking form integrations with WordPress, Squarespace, Wix and Facebook, plus coupons, day-specific promotions and payroll reports with revenue splits.
- Instant-price booking and card pre-authorization on Plus, for owners who want clients to book and pay online.
Where Automaid falls short
- Key features sit on the top plan. Card holds, automatic charges, the cleaner app and Spanish all need Plus at $299 a month.
- Reviewers mention the cleaner app and booking changes. Some say cleaners struggle with the app, and that customers can change bookings without the business confirming (Capterra reviews).
- No AI that answers leads is named on its pricing page.
Where Busy Book is different
- Irene answers your leads, texting every new lead within a minute and booking the cleaning, on every plan. See how Irene answers your texts.
- The essentials on the starter plan: cards held before the cleaning and charged after, the partner app, Spanish, a website and a booking page.
- Built for contractor partners: job offers partners choose to take, day-of check-ins, checklists with before and after photos, tips and 5-star bonuses.
- Beginner friendly: plain words and a short video for every screen.
Where Busy Book falls short
- Texting bills separately, and calls have a monthly limit. Irene texts through your own Quo, GoHighLevel or Twilio account, which bills you directly. She answers your phone on every plan, with her number included and 30, 100 or 300 call minutes a month by plan, and 100 more are $30 if you run out.
- Some features are on higher plans. Cleaning memberships, gift cards, coupons and campaigns start on Grow.
- Monthly limits. Irene's conversations and call minutes have a set number on each plan, with more available when you need them.
- Younger product. Busy Book has fewer outside reviews than Automaid, which has been around since its Launch27 days.
Who each one fits
Automaid fits an established maid service with an office team, where unlimited users matter more than anything and you're ready for the Plus plan's features.
Busy Book fits an owner who's building or running a remote cleaning business with independent contractor partners, especially around a full-time job, who wants leads answered fast and the essentials from day one.
What to test during your free trial
Both offer a free trial (Launch27's page lists 14 days, and so does Busy Book), so try them side by side with a real booking from start to finish:
- Book a cleaning as a client would, on your phone, at your real prices. How many taps did it take?
- Send yourself a test lead and see how fast it gets an answer, and who answers it.
- Send the job to a partner and look at it in the cleaner app, the way they will see it.
- Charge a test card and check when the card is held and when it's charged.
- Add a few partners and check what happens to your monthly price.
The tool that makes all five feel simple is the right one for you.
Switching from Automaid or Launch27
Export your customers from Automaid using its data export, then upload the file in Busy Book's Bring your clients over, check the columns and bring them in.
Questions people ask
Is Automaid the same as Launch27?
Yes. Launch27 changed its name to Automaid in May 2026. The plans and prices are the same.
How much does Automaid cost?
Automaid's plans are Base at $75 a month, Pro at $150 and Plus at $299, all with unlimited users. Its new pricing page shows monthly prices only, and the older Launch27 page lists 15% off yearly. Prices checked November 2026.
Does Automaid charge cards automatically?
Automatic card pre-authorization and charging are on Automaid's Plus plan. Busy Book holds and charges cards through your own Square or Stripe on every plan.
Does Automaid have a cleaner app?
Mobile app access for cleaners is on Automaid's Plus plan. Busy Book's partner app is included on every plan, in English or Spanish.
Can I move my clients from Automaid or Launch27 to Busy Book?
Yes. Export your customers from Automaid, then upload the file in Busy Book's Bring your clients over page.
